PostcardsTraditional Marketing That Works
Effective Communication in Prospect’s Hands
One of the most attractive aspects of postcards is that recipients don’t have to open anything. Your message is right in their hands and hard to miss. If the message and graphics catch their attention, you can net a high response rate, especially when the message is tailored to the targeted prospect. As direct mail goes, postcards are the most cost effective. At IPS they are used to get the phones ringing to set up a consultation or to respond to an event invitation.