Direct MailPersonal and Tactile with High Response Rates
Direct Mail is Alive and Well
There are those who hold the belief that Direct Mail is a marketing tactic of the past. This is far from the truth based not only on our experience but by marketing research. Among upscale Boomers (age 50-68 with household income at least $75K), three-quarters report having seen TV ads during the 30 days prior to the survey, and a majority seeing advertisement from direct mail to their home (53%) and in newspaper (print or digital: 51%) At IPS we offer all three of these communication methods to get your message in the hands of potential patients.
Our folded newspaper article with a handwritten sticky note is very effective in getting targeted patients to read the article and when they call in they have significant knowledge of what is being offered.