When History Repeats Itself – Marketing History

When History Repeats Itself – Marketing History

Repeating history. It’s not always a bad thing. George Santayana wrote “Those who cannot remember the past are condemned to repeat it” in The Life of Reason, 1905. Winston Churchill more famously paraphrased the philosopher stating: “Those who fail to learn from...
How Much Should I Invest Marketing my Business?

How Much Should I Invest Marketing my Business?

A burning question facing the majority of business owners is how much to spend on advertising to promote my business, product, or service. This question has been asked for decades and the answers given by pundits, consultants, books, articles and the like vary widely....

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